U.K. grocer ASDA has unveiled an online wine shop and says it aims to do 10% of wine sales online within the next two years. The shop offers 500 lines, including 200 that are available only online, and lets customers mix and match to create a custom, six-bottle case. Rival Wm Morrison Supermarkets says it has filled more than 50,000 orders since launching an online wine store last year, and 30% of shoppers return to make additional purchases.

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The Grocer (U.K.)

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