Demand for global brands by the young population in Brunei has lured international franchises, according to a Royal Brunei Catering official. The franchises are also gaining in popularity among entrepreneurs because of the proven and established business model offered by franchise companies. "One thing that businesses are looking for is the support, so franchises give you their systems, their recipes and their manual and you just have to follow their standard," said Erwin Manuel, manager of a Brunei Auntie Anne's Pretzels franchise.

Related Summaries