Burson-Marsteller is rebranding itself as "Committed to Being More" with redesigned marketing materials, training and a new round of meetings with thought leaders to bring itself in line with the digital connections of public relations, advertising, promotions and marketing. "At the core of 'Being More' is greater creativity, being more strategic about what we're doing ... given the vast changes that are going on in communications," said Donald Baer, worldwide chairman and CEO at Burson-Marsteller.

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