Facebook and Twitter may be blocked in China, but companies there are still looking to market on them as a way to reach a global audience. Air China used a Swedish agency to develop a Facebook campaign, and Facebook Chief Operating Officer Sheryl Sandberg recently met with Chinese search marketer Pzoom to discuss ways to place ads from Chinese companies on the social site. "The biggest obstacle is that they don't have access to these platforms, so they have limited knowledge in terms of how to communicate with followers," said Kevin Ti, H-Line Ogilvy's digital strategy manager.

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