While patients often seem reluctant to change their behaviors, physicians also tend to retain established clinical habits even if they are ineffective or contrary to medical recommendations, such as those advanced in the Choosing Wisely campaign, writes Dr. Danielle Ofri. "If we doctors can recognize that impulse in ourselves, it will give us a dose of empathy for our patients, who are struggling with the same challenges when it comes to changing behavior," Ofri says.

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