10/22/2013

Nearly 40% of people exposed to a cross-platform campaign for a consumer packaged good saw the test ad on both television and a digital channel, according to a study by TiVo Research and Analytics, dunnhumbyUSA and Comcast Media 360, and those viewers exhibited the largest sales lift, at 12.4%, among those exposed to the ad.

Full Story:
eMarketer

Related Summaries