CTAM, under incoming CEO John Lansing, is shifting to a business focus and will work to improve and raise awareness of cable's "TV Everywhere" online extensions. "Our challenge is just unifying the industry around the product, the messaging around the product and raising awareness to take advantage of the positive attributes that consumers already are taking from it," said Lansing, who will replace longtime CTAM President and CEO Char Beales later this year.

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