Rain43, a Canadian digital marketing company, got off to a fast start by winning high-profile clients, but the project-based work made managing cash flow difficult. The company solved this problem by hiring an experienced executive who helped it leverage the power of automation. "Companies that have been brave enough to rethink their customer acquisition strategy and implement marketing automation have been handsomely rewarded for their efforts," said John Yorke, Rain43's co-founder and president.

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