Dockers is hoping to reach millennial men through a new interactive video featuring British hip-hop artist Tinie Tempah. The video, from Complex Media, prompts users to click certain points to shop for Dockers items featured heavily in the "Don't Sell Out" music video. "We wanted to blend art content and commerce to create a video people want to watch, and the Dockers element doesn't seemed forced," said Moksha Fitzgibbons, head of sales and marketing at Complex Media.

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