10/22/2013

Dos Equis is running a sweepstakes to promote packaging design by artist Hydro74. The brand's "Masquerade" contest utilizes on-package codes that consumers can scan with their smartphones to access a microsite and post masquerade party photos via Instagram. The grand-prize winner meets the "Most Interesting Man in the World" pitchman and attends a party in Miami's South Beach.

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