10/25/2013

Dunkin' Brands is taking the time to build brand awareness in the new international markets it enters, opening clusters of stores rather than debuting a few shops in a slew of markets and tailoring menu items to local tastes, CEO Nigel Travis said. The company rolled out 222 new stores worldwide in the third quarter, including 81 in the U.S., and last month Dunkin' Donuts announced plans to open 150 new cafes in the U.K. in the next five years, with expanded food and beverage menus designed to keep up with growing competition. "The more stores you get per country, the more brand awareness you get," Travis said.

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