Elevatr has produced a free iPhone application that helps great ideas get off the ground. The app "guides you through the process of building on your ideas, forcing you to think about things like the market, product, and business model," Devindra Hardawar writes, and then it connects you to people who can help. Sometimes the app recommends that users give their ideas more thought before sinking money into them. "We're trying to position Elevatr as the company that can help you hit that next benchmark, regardless of the stage you're at," CEO David Spiro says. The app has had 120,000 ideas and about 80,000 users so far.