Dell is in the process of going private, but its marketing will stay focused on using data for customer communication and insights, according to Vice President of Marketing Allison Dew. The company will maintain its @DellCares program for social media support as well as increase and improve its vast database of customer information. "Enabling our customers to reach their full potential ... will continue to drive Dell's customer-centric strategy as a private company," Dew said.

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