Facebook has a considerable lead over other social networks at landing brand campaigns, a Strata survey of U.S. ad execs indicates. Ninety percent of the executives said they were likely to use Facebook for clients' social campaigns, compared with 55% for YouTube and 53% for Twitter. Still, the percentage of ad-budget allocation to social media remains low, with nearly 6 in 10 agency clients apportioning 5% or less, and 19% of respondents saying they see no return on investment from their social efforts.

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