Content marketing depends on a quality product, but some common occurrences can derail any creator's best efforts, Tom Mangan writes. Blind leadership can turn any content sour because those creating the overall direction miss warning signs that something's wrong and team members simply continue the plan. Planning failures are also a common factor in bad content, and "[h]aste is your worst enemy, especially when time is short," because the resulting panic is hotbed of sloppy work, Mangan writes.

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