Franchises for exercise and fitness programs directed at mothers, with and without their children, are proliferating, Vicky Hallett writes. Fit4Mom, previously known as Stroller Strides, has 275 outlets in the U.S., while Baby Boot Camp has 154 franchises. "We're about strength for motherhood and being fit regardless of what age your kids are," said Fit4Mom's Susan King Glosby.

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