GoodBelly, makers of a probiotic beverage that can promote healthy digestion, sees a bright future for probiotics in the functional beverage market in a country where 60 to 70 million people suffer digestive issues. To drive continued sales, the company challenges consumers to try the product for 12 days, and if they have are unsatisfied, GoodBelly refunds their money. "We've found that the product is so efficacious, after 12 days, the majority of consumers feel positive about what the product is doing for them, and they become lifelong customers," said COO and co-founder Todd Beckman.

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