Visitors to your website won't stick around for long if they don't like what they see, so it's critical to create content that will leave a good first impression, writes Laura Hale Brockway. Use simple and engaging language as you write your marketing content, and remember that Web surfers often have a specific purpose in mind. "Visitors come to a website to satisfy goals, to perform tasks, to get answers to questions," Brockway writes.

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