Boosting e-mail click-through rates starts with making sure consumers open your messages, writes Michael Linthorst, CEO of Copernica Marketing Software. Make sure those who opt in to receive e-mails know what they're signing up for and include only one call to action in every message you send, Linthorst advises. Also, given the surging popularity of mobile technology, make sure your messages will display properly on smartphones and other devices.

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