10/9/2013

The documentary "The Naked Brand" argues that marketers should be doing more to make the world a better place. "Ad agencies historically have not done anything to help save the world," says co-producer Joseph Dumont, but that could change as more executives realize that promoting green products and behavior can be an effective way to win over consumers. "The equilibrium of green and 'green' is here," Dumont says.

Related Summaries