American consumers will spend $2.08 billion on Halloween candy this year, according to a National Retail Federation survey, but the holiday presents an opportunity for snack-makers that is largely unexplored, said Mia Naprta, insight analyst at Leatherhead Food Research. Manufacturers should look to healthier formulations, attention-grabbing flavors or unique packaging, such as Frito-Lay's glow in the dark Cheetos bags, to grab consumers' attention, Naprta said.

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