10/22/2013

If you're planning an event, be sure to use social media at all stages, Crowdtap's Anna Kassoway and Fiona Pietruski advise. Create a hashtag for your event to help attendees connect and find relevant content, and be sure to give yourself plenty of time to build buzz in advance of the big day. "Remember everyone has influence, even if they only have 100 Facebook friends," they write.

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