Distributing online surveys through services such as SurveyMonkey and FluidSurveys can help you to get a better idea of what customers really think about your business, writes Leslie Ayers. You can make these surveys as effective as possible by making sure they are brief, easy to understand and focused on a single topic. Afterward, "It's up to you to integrate this information into your future strategy -- and to let customers know you heard them, loud and clear," Ayers writes.

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