Praxair, Grainger and O'Reilly Automotive are among the 25 most reputable U.S. companies, according to a monthly quantitative ranking system developed by Consensiv. The framework is a useful guide to businesses in part because it dispenses with fluffy concepts such as likability and focuses on hard data, write Jonathan Salem Baskin and Nir Kossovsky. "Reputation is a business metric not a popularity contest," they write.

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