J.C. Penney is continuing to undo the changes made by former CEO Ron Johnson, scrapping the American flag-styled logo introduced in 2012 and reverting to its classic logo, which is featured on most of its storefronts. The company is also dropping its "jcp" branding, said spokeswoman Kate Coultas. "The change will give our loyal customers a sure sign that we're still the store they know and love," she said.

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