Kellogg's is building on its loyalty program with a mobile effort that allows consumers to enter the company's digital download store to redeem Family Rewards points. "Currently, we offer a mobile-optimized website, the ability to text in codes and delivery of relevant outbound SMS messages with bonus codes. Moving forward we will continue to develop mobile capabilities to facilitate participation and enhance the personalized [Kellogg's Family Rewards] experience," said Kim Begeman, associate director at Kellogg Loyalty.

Related Summaries