Mobile marketers are turning to short-form video as Twitter's Vine and its Facebook counterpart Video on Instagram vie for users. Dunkin' Donuts is a participant on the Vine platform, with a "Monday Night Football" campaign that launched last month. "We've experienced great feedback and have been able to participate in the 'Monday Night Football' social conversation stream in a timely, fun and relevant way," said Scott Hudler of Dunkin' Brands.

Full Story:
Mobile Marketer

Related Summaries