Marketers know two things about wearable devices ahead of their adoption: They will be uniquely important data collectors, and their screens will not be conducive to traditional ad formats, Stacey Higginbotham writes. Marketers can take advantage of the devices' connectedness by suggesting products and offering to order them automatically. They could also equip machines such as robotic bartenders with programs that suggest call drinks, examples of "creative engineering" thinking that could become the hallmark of Madison Avenue.

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