Most consumers eat at least one snack each day, with 1 of 5 eating occasions being a snack, and millennials are increasingly using snacks as meal replacements, according to data provided at an educational session presented by Coca-Cola Refreshments. To help c-store retailers drive the snack category, Coca-Cola developed a system called PITA, which uses shopper population, shoppers buying in the category, the number of transactions and how much they spend to help retailers see where they are and where they want to be.

Related Summaries