10/8/2013

Mobile presents a golden opportunity for marketers to engage users in amusing ways during their down moments, Neil Halpin, a strategy consultant in Google's northern and central European mobile division, said at a London event. "What we are trying to do is to teach advertisers to look at engagement and focus on the action of the user. The most important thing is to take advantage of the functionality of the device. It's all about engagement and fun," Halpin said.

Related Summaries