Mondelez International has signed a three-year multiproduct deal as the official sponsor of the women's and men's U.S. national soccer teams and the Major League Soccer team Chivas USA. Mondelez also signed deals with players Clint Dempsey, Omar Gonzalez and Alex Morgan, and will include their images as well as the U.S. Soccer logo on packaging to help it reach moms and children in stores. "I'm less concerned about TV viewership. ... I've got to win in-store," said Mondelez's Stephen Chriss.