Newell Rubbermaid has chosen Bartle Bogle Hegarty as its global creative lead across all of its brands, including Sharpie, Paper Mate and Rubbermaid, in a shift that affects dozens of agencies that the company had previously worked with. Global media buying is being consolidated at PHD. Newell Rubbermaid spent $265 million globally on advertising and promotions in 2012, according to a filing.

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