The number of TV-focused tweets in Q2 increased 38% to 263 million, while the number of Twitter "authors" went up 24% to 19 million, according to Nielsen. AMC's "Breaking Bad" series finale last month scored the highest TV-related Twitter numbers Sept. 23 to 29, with a unique audience of 9.3 million and 129.6 million impressions from 601,400 unique authors who composed 1.24 million tweets.

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