10/16/2013

When it comes to measuring their digital campaigns, most U.S. brand marketers would prefer to use a mix of old metrics and new measures specific to the online medium, according to a Nielsen and Vizu survey. Among the new metrics, engagement was regarded as most important by 57% of U.S. publishers, per the Online Publishers Association and Radar Research, eclipsing cost per view and cost per click (both 10%).

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