Oracle's acquisition of cloud CPQ provider BigMachines, which automates sales orders, puts it on the same path as Adobe and Salesforce for an end-to-end cloud automation and sales platform. These players are buying a bevy of smaller companies to add in new features and snipe IT spending away from each other by targeting marketing operations. "One factor driving this trend is the belief that chief marketing officers ... are getting a much bigger say in how IT budgets are spent," Barb Darrow writes.

Full Story:
VentureBeat, GigaOm

Related Summaries