P&G observed the 100-day mark until start of the Sochi Winter Olympics by launching its latest "Thank You Mom" ad campaign, which first ran during the 2010 Olympics. The ads feature 10 U.S. athletes and are supported by more than 15 P&G brands, including Pampers, Head & Shoulders, Covergirl, Olay, Gillette and Pantene. The campaign will be featured in more than 2 million retail stores with Olympic-themed packaging and aisle displays.

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