Snaps, a mobile application for photo sharing, is the venue of choice for Procter & Gamble's Secret as it encourages teens to share an anti-bullying message. Secret is partnering with Teen Vogue on the campaign, which invites teens to upload photos of themselves and add branded graphics that say "Mean Stinks" and other copy, such as "I will stand up for someone today."

Full Story:
Mobile Marketer

Related Summaries