U.S. hotels saw a 5% revenue increase from spa services in 2012, PKF Consulting USA reports. Aggregate profits from hotel spa departments rose 4.2% during the same period despite a slight decline in profit margins caused by higher expenses. "[T]he 2012 increase in spa revenue is a trend we anticipated would occur. There has been a notable focus shift to wellness, specifically taking better care of ourselves for improved health and quality of life, of which spas are an important part," said Andrea Foster, a vice president at PKF Consulting.

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