Poll analysis

Is there a future for the social media manager?: Nearly 6 in 10 respondents said their company doesn't have a position dedicated entirely to social media, and that matches up with the "sea change" in business social use that has been written about by HootSuite's Ryan Holmes, among others. But even if social is becoming part of everyone's job, "[t]here will still be those who are confused by it, those who can do it and those who can do it well," SmartBrief's Stephen Yusko writes in SmartBrief's SmartBlog on Social Media.

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