Preferred Hotel Group says it has reworked its iPrefer loyalty program into a points-based system. The program offers a tiered-status system for earning points that unlocks increasingly attractive rewards. "iPrefer is the first program of its kind that addresses the growing demands of today's travelers who want to enjoy the uniqueness of the independent hotel experience and be recognized for their choice through points and status," said Preferred Hotel Group President Lindsey Ueberroth.

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