Pure Incubation has launched PureB2B to cater to business-to-business needs for lead generation, database management and predictive analytics. The service includes Pure TechStack data products for content engagement and technology with 98 million attributes and 1,000 behavior categories. "Over the next two years, we'll draw on our deep experience in the enterprise IT and small business markets to expand PureB2B's offerings," Pure Incubation's Barry Harrigan said.

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