China's chocolate consumption is among the lowest in the world at 1.2 kg per capita annually, but with a 1.3 billion population, even a slight rise in consumption would increase chocolate sales, and premium chocolates could be the answer. "Quality is a key issue in the Chinese confectionery market," said Ronan Stafford, report analyst for Canadean. To hit the fastest growing confectionery segment in China, premium milk candy, Hershey launched its Lancaster brand in May.

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