10/23/2013

Viacom, CBS, Discovery Communications, Time Warner, Walt Disney and 21st Century Fox through 2015 will earn about 3 in 10 dollars from national TV ads, according to research firm MoffettNathanson. However, Scripps Networks Interactive and AMC Networks will derive a greater share of revenue from national ads, at 60.9% and 41.1%, respectively. Meanwhile, carriage fees over the next two years are projected to rise from 20% of revenues to 30%.

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