Programmatic ad spending will hit $7.5 billion in the U.S. and $12 billion globally this year, according to a report from Magna Global. These levels will jump to $16.9 billion and $32.6 billion by 2017. The survey also predicts real-time bidding ad buys will make up more than 50% of all U.S. display-ad buys by 2017.

Full Story:

Related Summaries