McDonald's, KFC, Pizza Hut, Burger King, Subway and Starbucks Coffee all ranked among the 92 simplest global brands, according to the 2013 Global Brand Simplicity Index from New York-based branding firm Siegel + Gale. The firm surveyed more than 10,000 people in seven countries, and found that 29% are willing to pay more for a simpler experience and 75% were likely to recommend brands that provide simpler experiences and communications.

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