Attention to seasonal merchandising at convenience stores could help increase sales, industry executives said. C-stores are "missing the boat on seasonal candy," said Tim Quinn, vice president of trade development at Mars Chocolate North America. "In convenience stores, chocolate sales remain steady all year. There are no peaks or valleys during the seasons," Quinn said. In the beer segment, it's seasonal beers that are driving growth, with sales up 49% compared with two years ago.

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