Silverpop has introduced a Revenue Analytics application to help business-to-business marketers measure the revenue generated from their efforts. The system ties in Silverpop campaigns with CRM sales data to make connections between the two and produces historical and cohort reports. "Not only will this improve the effectiveness of their campaigns, but it also helps justify ROI, allowing marketers to more clearly demonstrate their contribution to the bottom line," said Adam Steinberg, director of emerging apps at Silverpop.

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