10/25/2013

Wrigley Canada is launching a new six-week "Get Skittles Rich" digital campaign that will award one Canadian consumer with 1 million Skittles, which translates to 94 bulk cases. Created by BBDO Toronto, the campaign asks consumers to share posted videos. If the video is viewed and shared again, the original consumer is awarded "virtual Skittles" on a graduated scale.

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