Chinese smartphone users spend much of their phone time on games, chatting, reading and music, a study by the China Internet Network Information Center reported, and that might make it difficult for marketers to monetize. "The huge customer base ... with a strong reluctance to pay presents both opportunities and challenges to service providers and product developers. However, it may be hard to monetize this growth because of the users' short product focus span," Liu Jiayi writes. Internet company Tencent is trying to get consumers used to paid services by bringing games into its chat services, such as WeChat.

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