Last-second, game-winning shots at NBA games this season will be featured on social media under Taco Bell's Buzzer Beaters program. The effort is part of Taco Bell's sponsorship of the NBA. "Our fans are so actively engaged in social," said Emilio Collins, the NBA's senior vice president of global marketing partnerships. "Whenever there's an exciting play or an exciting moment on the court, it just becomes the most viral thing out there."

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